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Whitney Alexander's avatar

Love these takes and deep dives! RE the sports boom, one other huge factor is legal sports betting which in the last couple of years has completely transformed the sports landscape, both for men's and women's (mostly men's but now women's). With sports books now partnering with leagues (and even players), it's almost impossible to watch sports without gambling being part of the experience. This has supercharged the consumption of sports and fueled a marketing cottage industry around it, at hyper speed. I feel like we have yet to really understand the seamy underbelly of sports in a post-betting world.

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Carina Cater's avatar

been thinking about tennis lessons... sporty spice is definitely that girl this year

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