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Nitika Chopra's avatar

I swear I learn so much from this newsletter. It feels like my guilty pleasure every week because I devour it, but not so guilty because it's so educational and entertaining. OBSESSED.

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Aurelie Chazal's avatar

Same! Its one of the rare newsletters in my inbox that I read from start to finish every time. It always has new info I hadn't read about before and it's so well written.

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Sabena šŸŖ„'s avatar

ah this is so kind!!!! I am so honored, thank you so much. would love any feedback on what you'd like to see more of! brands, trends, etc.

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Aurelie Chazal's avatar

I love the trends and especially your commentary about everything. In this newsletter, I really liked your hot takes section on the deep dive. Honestly just more of what you have been doing šŸ‘

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Dorine Hélène's avatar

Loved this one too!! I’m obsessed with Ref and your deep dive was sooo good!! Thank you

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Jess Barker's avatar

My first time reading your newsletter and not only am I immediately subscribing but you made me want to sign up for Reformation's marketing too šŸ˜‚šŸ˜‚šŸ’—

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Sabena šŸŖ„'s avatar

omg thank you!!! honestly you won’t regret it. so good

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Aileen's avatar

I also loved Flawless!! It did make me realize that being obsessed with aesthetics can be taken way too far as a culture. The US goes too far, too, but in a different direction, which is interesting. It also seems like there may be less space in South Korea to opt out and still participate in certain aspects of life (like, a lot more jobs!). A fascinating read, to be sure.

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Sabena šŸŖ„'s avatar

yes, I thought the submitting a photo with a resume requirement was just nuts. and the idea that there's actual familial pressure to do treatments before you even have a sense of who are you are as a person (at 18!!).

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Aileen's avatar

Yes!!! That floored me.

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Jen's avatar

RE: Auntie Anne's fragrance. For my house, sure. My body? Nah. I'd take a candle though!

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Sabena šŸŖ„'s avatar

good point!! candle is great, maybe a room spray would've been nice (which I suppose you could use the perfume for).

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Kristen Vinakmens's avatar

Loved the Monica Lewinsky x Reformation collab - so unexpected but so on point!

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Sabena šŸŖ„'s avatar

same here! also felt like one of the first brands to start the election conversation since it was earlier in the year.. loved the timing of it

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Kristen Vinakmens's avatar

Absolutely. The stars were aligned with this one re: cultural relevance.

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Lauren Lipsay's avatar

love this newsletter and the juicy ref breakdown! flawless is incredible; i’d pair it with sable yong’s die hot with a vengeance and anita bhagwandas’ ugly (if you haven’t read them already!).

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Sabena šŸŖ„'s avatar

ah! thank you. i'll have to check those out. definitely having that feeling of 'oh no it's over!!!!' with flawless :)

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