Crumbl is crazy popular now, but I have a hard time thinking they will be in business for the long haul. Maybe I’m wrong but It feels like their thing is too gimmicky to sustain itself and consumers will likely tire of the “new flavour every week” approach.
Now I'm craving a mocha from the zacaffe. Such a fun read, thanks Sabena!!
Loved this edition as always!!!
I loved the insights about malls and GenZs I’m definitely a mall girl
I support the return of malls too. Doing laps was my childhood. I'm so nostalgic for it.
Also, lords leaping get paid double what ladies dancing earn? Men doing the same thing women are doing for double the cost? Typical.
I love what Puresport did! I'd like to see what other similar (but not copy cat) campaigns follow suit in 2025 and beyond.
Crumbl is crazy popular now, but I have a hard time thinking they will be in business for the long haul. Maybe I’m wrong but It feels like their thing is too gimmicky to sustain itself and consumers will likely tire of the “new flavour every week” approach.
ok hear me out- 2025 is the year matcha trickles down