Interesting thoughts on Lululemon. They have actually hired a ton of senior designers to head up their global brand and retail design (including Burberrys Head of Architecture) so at least they’re showing market awareness unlike many others! Will be interesting to see what changes!
Great take. Lululemon's marketing makes it seem they hired only product marketers and no brand marketers. So much emphasis on fabric technicality (how technical is it, really); it's starting to give Athleta... and while I've never bought anything from Alo, I have to admit their skill in building brand experiences is standing out. Different styles, but it's what worked incredibly well for OV back in the day
yes! It’s almost like lulu is trying to be a product led brand with a generic low quality product and a lack of innovation. Would love to see them take a big swing and do something bold with their brand in the next year.
agree with you that lulu has lost the way when it comes to brand identity! i think alo clothes are worse quality (and declining) but i think consumers have a lot of activewear in their closet and so to get them to make the next purchase it needs to stand out from a fashion perspective, which is where alo has shined. agree vuori has stolen the market share on men’s and i think also women’s, despite also not really having a brand identity (so tbd on how long that will last). agree some fun collabs could really help them - their collabs tend to be all over the place
Timeleft is cool. I’ve been to a couple of dinners and while there are occasionally awkward moments, everyone is there to meet new friends so I find it very warm and fun. The app has some glitches, though—they sent my group to a bar that was permanently closed for after dinner drinks.
Interesting thoughts on Lululemon. They have actually hired a ton of senior designers to head up their global brand and retail design (including Burberrys Head of Architecture) so at least they’re showing market awareness unlike many others! Will be interesting to see what changes!
oh wow did not know about that hire! Excited to see how they reinvent retail while also figuring out product and brand. Lots to figure out ðŸ˜
Great take. Lululemon's marketing makes it seem they hired only product marketers and no brand marketers. So much emphasis on fabric technicality (how technical is it, really); it's starting to give Athleta... and while I've never bought anything from Alo, I have to admit their skill in building brand experiences is standing out. Different styles, but it's what worked incredibly well for OV back in the day
yes! It’s almost like lulu is trying to be a product led brand with a generic low quality product and a lack of innovation. Would love to see them take a big swing and do something bold with their brand in the next year.
agree with you that lulu has lost the way when it comes to brand identity! i think alo clothes are worse quality (and declining) but i think consumers have a lot of activewear in their closet and so to get them to make the next purchase it needs to stand out from a fashion perspective, which is where alo has shined. agree vuori has stolen the market share on men’s and i think also women’s, despite also not really having a brand identity (so tbd on how long that will last). agree some fun collabs could really help them - their collabs tend to be all over the place
First post I read by You and I subscribed 1/3 of the way in!
this is so kind! thank you!!
Timeleft is cool. I’ve been to a couple of dinners and while there are occasionally awkward moments, everyone is there to meet new friends so I find it very warm and fun. The app has some glitches, though—they sent my group to a bar that was permanently closed for after dinner drinks.
good to know! they don’t have it where I am in SF yet but I’m sure it’s coming any day now
Ok now that you said it I can’t unsee the cringe 😳
Vuori gang all day!!