The Sofia x Amazon baby line is such a cash grab, but then again it’s part of Amazon’s push to be seen as a viable luxury eCommerce platform. Perhaps using Sofia’s quiet luxury “brand” will help them build trust with GenZ to also purchase luxury skincare, makeup, etc on Amazon. 🤔
totally agree... I feel like she could have that big of an impact on Gen Z tbh. but it just feels like it's bad for her brand?! it must have been so much $$$$$ for her to want to partner with them
The Sofia x Amazon baby line is such a cash grab, but then again it’s part of Amazon’s push to be seen as a viable luxury eCommerce platform. Perhaps using Sofia’s quiet luxury “brand” will help them build trust with GenZ to also purchase luxury skincare, makeup, etc on Amazon. 🤔
totally agree... I feel like she could have that big of an impact on Gen Z tbh. but it just feels like it's bad for her brand?! it must have been so much $$$$$ for her to want to partner with them
Interesting! The Liquid Death skull thing looks disgusting to me. Guess I’m not the target market. 😆
hahaha same here
Now I will never be able to unsee the Bad Birdie Golf Uroclub ad and the fact that they ever thought about such a product.
Liquid Death is still killing it though
right!!! I really wonder who thought of it
I cannot get enough of this newsletter, it makes me laugh every week and I learn so much!!
thank you sm!!!🥹
So good! Really enjoyed your Liquid Death case study, really insightful. Your writing rocks also!
thank you Daniel!!