Welcome to Brandiose! ✨🪄

brand news, deep-dives, hot takes, and the occasional interview from a former founder & brand lover

I’ve been meaning to start this Substack for a minute.

I know what you’re thinking… do we really need another Substack?

The answer is yes, and no.

In my view, we’re entering an era where long-form content reigns supreme, just because we’re getting a bit jaded from all the short-form video that feels a bit like junk food (which we love, and then we hate. It’s complicated).

For me personally, I devour newsletters like never before. I set aside time each day to get through them, because they make me feel smarter & more connected to the world. Some of my favorites are Gr8 Collab, Feed Me, and After School.

My hope is that mine will add value to your life, and work, in some way.

What you can expect every Wednesday in your inbox:

• the latest & greatest from the brand world

• brand-deep dives on positioning, strategy, collabs and campaigns

• expert interviews from founder friends!

• … and so much more! (leaving room for iteration)

Who I am:

• former cofounder of multimillion dollar ecommerce company, BOXFOX

• current GTM consultant w/ a focus on revenue for early/growth stage brands

• California-based — SF resident & frequently in LA (DM me for coffee)

• fashion-obsessed amateur stylist (@styled_bysabs)

• mom to mini goldendoodle, West

If you’re into this, I’d love for you to:

• subscribe!

• share with a friend who might like it too

• reply with your name, a brand you love OR hate right now & what you hope to see from this newsletter

That’s all for now. Have a great week!